Beer is much more than a hobby or a passion, it is also an economic engine. Craft beer alone is a multi-Billion dollar industry that affects farms, suppliers, breweries, distributors, retailers, bars and restaurants and even artists and media. The impact of the beer industry is substantial. In the Good Beer Matters Podcast, we also explore ways to build better beer businesses so everyone makes more money, creates more impact, serves local communities, and gets more beer.
In the old days of marketing, luck was a significant aspect of a successful campaign filled with jingles and interruptions. Now, we’ve learned to ad value in the form of branded content that works better for your beer business. My next guest is a coach and a guide who navigates us through the world of content marketing.
