Better beer marketing is not just for big companies with bottomless checkbooks. Good beer marketing is for all who add value. The goal is to get customers to know, like, and trust you before you ask them to join you in a mutually beneficial business partnership.
In the old days of marketing, luck was a significant aspect of a successful campaign filled with jingles and interruptions. Now, we’ve learned to ad value in the form of branded content that works better for your beer business. My next guest is a coach and a guide who navigates us through the world of content marketing.
Opening a brewery or taproom and showing up is a great first step to a successful beer business. But, well branded, content marketing can take you where you want it to go. It’s efficient, effective, and can greatly improve your business if it’s done well. Thank you to Julie, once again, for helping us raise the bar in beer.
Show Links
GBM 46 – Better Beer Sales with Julie
GBM – Chris Farmand
Gary Vaynerchuck’s “Jab, Jab, Jab, Right Hook” book
GBM 67 – Crushing Your Marketing
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