There are bars, breweries and staff… and then there are great bars, great breweries and great staff. So what’s the difference? I say Education! Employees are the primary representatives for any beer business. The better educated they are, the better the reputation, and the greater the profits. My next guest is a beer educator who will help you level up your game to better serve your guests and your business.
As all of you know, I am a fan of better education. Not for the sake of knowing more than others, but because I believe that as beer professionals, we have a duty to guide consumers to better experiences and to pass the torch to those who will come after us. Are you with me?
Show Links
Beer Judge Certification Program (BJCP)
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