There was no real evidence supporting the long-held belief of terroir in beer. My next guests changed all that and completed the first of many studies on hop terroir.
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Beer is much more than a hobby or a passion, it is also an economic engine. Craft beer alone is a multi-Billion dollar industry that affects farms, suppliers, breweries, distributors, retailers, bars and restaurants and even artists and media. The impact of the beer industry is substantial. In the Good Beer Matters Podcast, we also explore ways to build better beer businesses so everyone makes more money, creates more impact, serves local communities, and gets more beer.
There was no real evidence supporting the long-held belief of terroir in beer. My next guests changed all that and completed the first of many studies on hop terroir.