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Category: Beer Business

Beer is much more than a hobby or a passion, it is also an economic engine. Craft beer alone is a multi-Billion dollar industry that affects farms, suppliers, breweries, distributors, retailers, bars and restaurants and even artists and media. The impact of the beer industry is substantial. In the Good Beer Matters Podcast, we also explore ways to build better beer businesses so everyone makes more money, creates more impact, serves local communities, and gets more beer.

John Walker of Athletic Brewing

GBM 121 – The Athlete And The Beer, With John Walker of Athletic Brewing

I’m going to level with you. I originally didn’t want to get into beer as a profession. I was an athlete and associated the beer business with excess and a growing belly. Not only was I wrong, but my next guest proves that athleticism and beer can go hand in hand.
Between alcohol and abstinence lay nothing more than a foul-tasting stigma. At least, that’s how it used to be. Alcohol is still a choice, but flavor and experience don’t have to be compromised in the wake of that choice.
Either way, we can have our beer, and drink it too.

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